Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.
Summer travel season is in full swing, hotels are filling up, and the guests checking in right now are exactly the audience most marketing teams will spend next year’s budget trying to find again from scratch.
Google Ads updated its responsive search ads help document to expand on the tips section around pinning headlines and descriptions. It now warns against pinning identical or very similar text and suggests a hybrid strategy.
Last month, Google announced that it is rolling out text disclaimers within Google Ads globally, in all languages. Well, it seems to have rolled out for many last week, as many are seeing it in their Google Ads accounts.