Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize conversions" and 'Maximize conversion value' strategies.
Google Ads updated its responsive search ads help document to expand on the tips section around pinning headlines and descriptions. It now warns against pinning identical or very similar text and suggests a hybrid strategy.
The interactive large-format experience in Times Square allows people to project themselves onto billboards while inserting themselves into fictional scenes.
