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JUNE 26, 2026 |
This issue of EMARKETER Daily
is made possible by Webflow. Great websites work for both people and answer engines. Take a free answer engine optimization (AEO) assessment to measure your visibility and performance in the age of AI search. |
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In this edition: |
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TOP STORY |
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Live sports was supposed to be streaming's killer app. The content that would justify the subscriptions, lock in the loyal audiences, and finally settle the cord-cutting debate in favor of digital. And by raw adoption numbers, the bet has paid off. |
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The trouble is that arriving somewhere doesn't mean you can find what you're looking for once you get there. |
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IN THE NEWS |
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Omnicom and NBCU partner at Cannes to bring contextual advertising to CTV. The move is intended to improve ad relevance for viewers on NBCU CTV properties and shows and is part of a series of partnerships for Omnicom. |
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World Cup viewership surges while advertisers chase mass reach. FIFA World Cup viewership is surging, with Fox audiences up 116%, per Nielsen Big Data + Panel and Adobe Analytics data cited by Mediapost. |
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Uber Eats earned Cannes' top media honor with an interactive ad strategy. Instead of only running a Super Bowl spot, the brand launched an interactive in-app experience that let fans mix and match 36 hours of original celebrity footage only accessible in the app to edit their own commercials, turning a passive viewing event into an active digital campaign. |
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ANALYSIS |
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US CPG advertisers are expected to spend nearly $59 billion on ads in 2026, according to an EMARKETER forecast. |
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How that budget gets activated across retail media networks matters more than ever as brands navigate fragmentation, demand better measurement, and push for industry standardization. |
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PODCAST |
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Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, joins us to explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. This podcast miniseries is made possible by Kroger Precision Marketing. | | |
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