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JUNE 26, 2026 |
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In this edition: |
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TOP STORY |
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AI is reshaping customer loyalty, pressuring brands to deliver more personalized experiences, |
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rethink what loyalty looks like beyond points and rewards, and prepare for a future where AI assistants increasingly influence purchase decisions. |
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At this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery. |
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IN THE NEWS |
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The crisis in the Middle East may have paused, but cost pressures haven’t. The ripple effects of the war in the Middle East continue to mount, even as fighting has paused following a memorandum of understanding. |
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Darden results highlight restaurant value divide. Like many companies, Darden noted that consumer spending has been largely resilient despite cautious sentiment. |
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Luxury recovery hinges on US, China demand. Global luxury demand is uneven, with exuberant spending from US consumers and a recovery in China helping to make up for a steep drop in Europe and the Middle East. |
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ANALYSIS |
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As the WNBA celebrates 30 years since its founding, popularity is skyrocketing and advertisers increasingly see the league as a slam dunk partner. |
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This fandom isn't fickle. The May 9 season opener between the Dallas Wings and the Indiana Fever was the second most-watched regular season game ever, according to the league, the latest evidence that the "Caitlin Clark Effect" has lifted the league's cultural cachet past a momentary spike. |
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QUIZ |
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What percentage of consumer-packaged goods (CPG) companies are out of pilot and exploration mode with AI? |
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A) 88% B) 68% C) 48% D) 18% |
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