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Tuesday, June 30, 2026

Act-On

The More AI Advances, the More Lifecycle Marketing Matters

As AI makes marketing execution easier, lifecycle marketing becomes a key competitive advantage. Learn why customer journeys matter more than ever.

Fortune

How smart employers are turning the World Cup into a workplace win

Streaming watch parties from the conference room and buying drinks to work at the bar. Meet the bosses embracing the World Cup.

Digiday

‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.

Digiday

Cannes Briefing: The Cannes confessional

Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.

Marketing Dive

How Instacart is cultivating full-funnel marketing with video, AI

Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

Chief Marketer

Experiential Marketing Trend of the Week: Think Pink

If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think again. Brands have been leaning into the bubblegum palette to spark feelings of playfulness, creativity, coziness and, often, empowerment in their activations.

Adweek

The Chief Communications Officer’s Rise as a Strategic Advisor

This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]

Distilled

Why Your Google AI Max Isn’t Working (It’s Not the AI)

The conversation in paid search right now is all about AI. AI Max, agentic search, automated bidding. The capabilities are genuinely impressive and the excitement is justified.

Hubspot

What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent.

Social Media Today

YouTube adds AI-powered comment filtering

The new tools allow channel managers to group similar comments together for review, reply or deletion, streamlining control of user responses.

Seth Godin Marketing