As AI becomes a bigger and broader part of the holding company model, their tech heads seek...

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Tuesday, June 30, 2026

Act-On

The More AI Advances, the More Lifecycle Marketing Matters

As AI makes marketing execution easier, lifecycle marketing becomes a key competitive advantage. Learn why customer journeys matter more than ever.

Digiday

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Fortune

How smart employers are turning the World Cup into a workplace win

Streaming watch parties from the conference room and buying drinks to work at the bar. Meet the bosses embracing the World Cup.

Digiday

Cannes Briefing: The Cannes confessional

Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.

Search Engine Roundtable

Google's Head Of Search - Liz Reid: We Want Great Content To Shine

Liz Reid, Google's Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in its search results and AI experiences.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

Search Engine Roundtable

ChatGPT Ads Drops Sponsored Label For Ad Label

OpenAI has dropped the "Sponsored" label on its ChatGPT Ads for an "Ad" label. The position of the label also moved from the top left of the ad box to the right side of the individual ad unit.

Distilled

Why Your Google AI Max Isn’t Working (It’s Not the AI)

The conversation in paid search right now is all about AI. AI Max, agentic search, automated bidding. The capabilities are genuinely impressive and the excitement is justified.

Adweek

The Chief Communications Officer’s Rise as a Strategic Advisor

This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]

Marketing Dive

Americans are redefining success. Brands need to catch up.

For generations, the American Dream followed a familiar script: buy a home, build a career, raise a family, and retire comfortably. It offered a …

Brian Solis

Yahoo Tech: To infinity and beyond! How AI is reshaping the workplace

via Vicki Salemi, Tribune Content Agency, published in Yahoo!

Adweek