YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how...

	View in Browser
Wednesday, July 1, 2026

Canto

The Best AI Marketing Tools in 2026

Explore the most impactful AI marketing tools transforming content creation, advertising, and analytics in 2026

Social Media Today

Google adds features to Video Reach and Video View campaigns

YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.

Social Media Today

Reddit launches ‘People are the Best’ campaign

The platform’s new promotional message highlights the real conversations happening in-app each day, and takes subtle aim at artificial intelligence.

Hubspot

Campaign optimization strategies that actually work in 2026

Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates.

Marketing Dive

A cure for Cannes Lions FOMO: What marketers might have missed

From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Patriotism is no longer a campaign — it’s a branding strategy

Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.

Digiday

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’

Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor …

Adweek

Miroma Group Acquires Ad Results Media For Big U.S. Push

ARM oversees $750M in media investments annually.

CMSWire

'Customers Aren't Begging for AI' — And Rushing to Give It to Them Is Backfiring

CX leaders from Mercedes-Benz, ibex and PrimeSource say the AI rush created more problems than it solved. Here's what they're doing differently.Continue reading...

Marketing Tech

Why performance marketing needs clean data before AI adoption

Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM, partner, and finance data.

Adweek

Building Strategic Brand-Agency Partnerships

This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]

Hubspot