AI headlines never disappoint. First, AI was killing education (oh the good ol’ days, I miss thee). Then we moved on to eliminating writers, engineers, designers, product managers, and sales jobs - I believe in that exact order. Marketing, Finance, and HR were spared though, which I find ironic. Google, with its precious SEO, was on the chopping block because of AI. Then we decided to collectively eliminate SaaS. We didn’t, but the stock market believed it and lots of people lost $$$. Now we are in the middle of everyone and their mother needing an AI agent, because you are def missing out on a life changing experience if you don’t have one. And yet… 99% of people don’t even know what an AI agent even does. Meanwhile, I’m over here asking ChatGPT to rewrite the same paragraph for the third time because it keeps defaulting me into ‘LinkedIn wisdom post’ mode. GARH. Look: I work at an AI company. I use AI all day. I strategize with it. I build products with it. I write with it. I analyze data with it. But even I feel like everyone else has cracked the AI code while I’m still using some basic tutorial version over here. So I started asking a simple question whenever someone told me AI had changed their life: ‘Cool. Show me.’ And most of the time I see some basic workflows. Summarizing Slack. Answering emails. Doing scheduled scans. Performing research and booking something. Sending emails out of Claude. Okay…. it’s useful. But show me something that has become so critical in your day that if I took it away tomorrow, your work would actually fall apart. Show me something truly life changing. It turns out that’s a super short list. But the noise continues on volume 11/10. So this is my desperate plea... Can we PUHLEASE stop this AI Confidence Theater, people? It’s doing more harm than good. This post is sponsored by Firecrawl. Firecrawl is the web data API to search, scrape, and interact with the web at scale. Turn the live web into clean, structured data your agents can actually use. (P.S. I personally use Firecrawl in my Lovable apps all.the.time - most recently to scrape this very blog so my AI double could use my latest posts as context.) It is screwing a lot of stuff upThis fake AI hype is hurting all of us. This is not a victimless crime. The reality distortion hurts innovationThe AI headline chasers and fakers are robbing people of a real, cool Ah-ha moment with AI tools that could get them excited and bought-in. When you see someone talk about their ‘life-changing’ (it’s always ‘life-changing’) new AI-powered system and… it doesn’t actually work. You just assume that all of the AI stuff is BS and keep your head in the sand. And instead of celebrating the saved time and reduced annoyance that AI actually can do right now, people are out here promising employee-replacing super agents… despite the fact that their agents only trigger 50% of the time and only deliver decent outputs if hand-fed very specific context (and get shit wrong most of the time) This weird reverse-hustle hustle culture?I didn’t have ‘Kind of misses toxic hustle culture’ on my 2026 bingo card and yet, here we are. Because now we have an even more toxic environment. Five years ago, people wanted you to think they worked harder than everyone else. Today they want you to think AI does it all. Five years ago people shared and bragged about big outcomes: revenue, user milestones, fundraising, headcount. Today people are just highlighting how many tokens they’re burning. Everyone wants you to believe they have an invisible team of AI employees running their business while they think big thoughts. But where are those business outcomes, tho?!? Hiring for real expertise is a messThis has also blown up the hiring process. AI has made average intelligence incredibly cheap and it has given everyone the vocabulary of expertise. It used to be that if someone started talking about vector databases, MCP, agents, memory, or RAG you assumed they knew what they were doing. Today, everyone knows the words. AI regurgitates some smart one-liner for them and 3 hot takes. Everyone sounds like they have an experience. But sounding competent and being competent are completely different things. So how do you hire in the middle of that? Not that the old interview and hiring process was so great - I’ve been frustrated with it for years. But verbal interviews for real don’t work anymore. Just because you can ‘confidently’ explain MCP doesn’t mean you can build one or you’ve built a single workflow that anyone actually depends on. Case study and work trials become absolutely necessary to cut through the bullshit. The FOMO is exhaustingAll this leaves people feeling demoralized. Instead of getting excited about how these tools could help, it mostly just feels like we are all terribly behind and it’s all completely impossible. Overall, our brains just can’t comprehend this level of change. Especially for people in tech, this is all happening so fast. Think about the fact that 200 years ago, we were just getting basic sanitation figured out, and now we have to figure out how to manage all-powerful (but also really inconsistent and sometimes disappointing!?) artificial intelligence that is going to help/replace our jobs? It’s just so much. We don’t need people yelling at us all the time about how we’re behind. What I don’t like about it is that it creates a fake baseline. If everyone around you appears to have figured something out about AI that has transformed their work, then using AI to summarize meetings suddenly feels embarrassingly basic. You stop appreci |