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JULY 8, 2026 |
The advertising industry spent years perfecting media buying.
Download this new report made possible by Toluna to see the forces shaping creative intelligence and why pre-campaign testing is becoming a critical step in building performance. |
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In this edition: |
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TOP STORY |
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Soccer Shots, an organization of youth soccer clinics at schools and public spaces in the US and Canada, is giving brands an opportunity to build relationships with new and experienced sports families. |
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National and global brands are connecting with Soccer Shots families on the web, and with the orange Soccer Shots jersey that arrives in the mail. |
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Organizations like Soccer Shots are a way for brands to gain a presence in front of sports parents that is very favorable to businesses that support their children’s athletics. |
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IN THE NEWS |
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Agencies adopt AI en masse, but creativity concerns persist. Despite AI’s near-universal uptake across ad agencies, many industry professionals worry that its growing emphasis on speed and savings could come at the expense of creativity and brand building, per a Forrester and 4As study cited by Mediapost. |
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Netflix looks for a lever to pull as time spent slows. Viewership for Netflix original series drops off sharply after the first season—and sometimes after just weeks, per a Netflix data cited by Bloomberg. |
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Facebook tests post view counts to clarify reach. Meta is testing an up-front post view count feature on Facebook, aligning it with metrics currently available on Instagram and Threads. |
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ANALYSIS |
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From sensory-focused Gen Alpha initiatives to unexpected brand collaborations, the month showcased how retailers are adapting to evolving consumer behaviors and cultural trends. |
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PODCAST |
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We discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases with Saatva CMO Joe McCambley. |
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QUIZ |
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Which of the following ad formats do the most consumers feel negative about? |
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A) Non-skippable video ad B) Pop-up ads C) In-app ads during mobile game play D) Ads sent by text |
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