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JULY 8, 2026 |
In this new guide, presented by Cloudinary, see ways to identify typical bottlenecks in the video lifecycle and how AI-driven automation can eliminate them. |
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In this edition: |
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TOP STORY |
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Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season. |
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Despite discounts largely matching 2025 levels, only 59% of shoppers said they were satisfied with deals, down from 68% last year, per Numerator data.
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"Consumers are getting harder to please,” our Zak Stambor said on a recent episode of " Reimagining Retail.” |
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The average household spent $143.45 during the event, down from $156.37 last year, and the average price per item sold dropped to just $23.23, compared to $24.59 in 2025, found Numerator. |
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IN THE NEWS |
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Walmart turns price cuts into a value message competitors can’t ignore. The price cuts, which span grocery, household essentials, outdoor living, toys, and apparel, drew attention from President Donald Trump, who called the initiative a “huge deal.” |
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GLP-1 adoption forces CPGs to rethink growth. Changing consumption habits related to GLP-1 usage could cost the US food-at-home sector between $8.9 billion and $21.7 billion, according to Big Chalk Analytics. |
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Luxe beauty brands embrace affordable entry points. Weakening brand loyalty, growing consumer expectations, and shorter attention spans are driving brands to rely on accessible pricing—as well as innovation and marketing—to stay relevant. |
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ANALYSIS |
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As advertisers push deeper into AI-powered media buying, the industry’s biggest challenge may not be the technology itself, but the quality of the programmatic supply chain underneath it, according to Tyler Romasco, OpenX’s EVP of commercial. |
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At EMARKETER’s Ad Buyer Strategies Summit, in a conversation with our analyst Yory Wurmser, Romasco argued that marketers are increasingly shifting decision-making closer to publishers in search of better performance, cleaner supply paths, and higher-quality data. |
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PODCAST |
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We discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases with Saatva CMO Joe McCambley. |
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QUIZ |
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Which of the following is the least preferred content type on in-store digital displays? |
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A) Current sales or promotions B) Personalized offers based on past purchases C) Product information, recipes, and ideas D) Products a consumer hasn’t tried before E) Products available in-store that may have been forgotten |
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