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JULY 9, 2026 |
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Key stat: 41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER. |
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Beyond the chart: |
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Use this chart: Drop this into a Gen Z media strategy deck to reframe digital audio as an emotional utility, not just entertainment. Use it to argue that mood, downtime, and connection drive young listening, then show planning teams why messaging built around feeling beats a hard informational pitch. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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