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JULY 9, 2026 |
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In this edition: |
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TOP STORY |
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Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. |
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That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks. |
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IN THE NEWS |
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Delta targets aspirational travelers with cheaper premium fares. The new fares allow flyers to pay less for Delta’s premium cabins but without perks, including the ability to access airport lounges and advance seat selection. |
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Nordstrom leans on experiences to make its anniversary sale stand out. The campaign builds on a yearlong effort tied to the retailer’s 125th anniversary, which has already included events in New York and Paris, exclusive collaborations, and added perks for Nordstrom Rack shoppers. |
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Impulse buys, influencers fuel livestream shopping boom. Nearly 2 in 5 consumers (37%) report purchasing a product during or shortly after a shopping livestream, according to an Adobe survey. |
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ANALYSIS |
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As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. |
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At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on. |
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QUIZ |
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Where are US adults who prefer to drink beer most likely to discover new alcoholic beverages? |
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A) Word of mouth B) In-store displays C) Advertisements D) Social media |
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