YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and...

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Thursday, July 9, 2026

Adweek

These Creators Are Hacking ChatGPT To Rake In Brand Deals

YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly

Marketing Dive

Marketing’s data breakdown: H1 by the numbers

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

CMSWire

Personalization ROI Has Flattened. Here's the Debt Nobody's Counting.

Behavioral inference built real value for a decade. Now it's hit a structural ceiling, and data suggests customers can tell.Continue reading...

CMSWire

Everyone's a Marketing Expert ... Until They're Not.

Certainty, not inexperience, is what makes marketers misread their audience.Continue reading...

Adweek

Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen

Get back to making marketing that moves product by talking to people.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

How Doritos gets global, year-round scale with Formula 1 partnership

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.

Buffer

Connected Apps on LinkedIn: What They Are + How to Get Buffer Capabilities

LinkedIn’s Connected Apps turn your real Buffer activity into validated proof of what you do, right on your profile. Here's what they are and how to add one.

SEMrush Blog

How AI tools shape the B2B buying process: A survey of 600+ US business professionals

New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.

Digiday

How Bandit Running is expanding internationally while staying hyperlocal

This story was first published by Digiday sibling Glossy. Despite competition from some of the biggest companies in the world, including Nike and …

Digiday

Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.

Chief Marketer

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data.

Chief Marketer