New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase...

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Thursday, July 9, 2026

SEMrush Blog

How AI tools shape the B2B buying process: A survey of 600+ US business professionals

New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.

Adweek

Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen

Get back to making marketing that moves product by talking to people.

Adweek

These Creators Are Hacking ChatGPT To Rake In Brand Deals

YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly

Marketing Dive

Marketing’s data breakdown: H1 by the numbers

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Search Engine Roundtable

Daily Search Forum Recap: July 8, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is testing using tracking URLs within its search results...

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Chief Marketer

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data.

Social Media Today

Facebook tests view count display for posts

Meta already offers this metric on Instagram and Threads, and the company has repeatedly said this information offers a more accurate understanding of engagement.

Chief Marketer

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

Marketing Dive

How Doritos gets global, year-round scale with Formula 1 partnership

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.

Seth's Blog

Goal clarity and the Hawking index

Seth Godin's Blog on marketing, tribes and respect

CMSWire

Personalization ROI Has Flattened. Here's the Debt Nobody's Counting.

Behavioral inference built real value for a decade. Now it's hit a structural ceiling, and data suggests customers can tell.Continue reading...

Search Engine Roundtable

Google Ads New AI Max FAQs

Google has posted some new frequently asked questions to the Google Ads AI Max help document.