EMARKETER

Hi there,

Brand safety is shaping where advertisers invest, but concerns about news environments don’t always reflect how consumers engage with trusted sources of information. As brands look for quality inventory and meaningful attention, it’s worth taking a fresh look at the role news can play in the media mix.

Tune in on Wednesday, July 22 at 2:00 PM ET/ 11:00 AM PT for “Reframing Brand Safety in News Environments: Why Advertisers Should Rethink News Media.” I’ll be talking with leaders from some of the world’s most respected news organizations, including Al Jazeera, The Associated Press, and Dow Jones, alongside Freestar and the Committee to Protect Journalists about:

How brand safety concerns are influencing media investment decisions
Practical approaches to evaluating risk in news environments
Where the future of news advertising is headed.

SAVE YOUR SPOT

If you’ll be in New York City on July 20, we’d love to see you. Register here to join us in-person at EMARKETER’s headquarters for this evening of insights and networking.

Let’s talk brand safety,
Stephanie Paterik
Vice President of Insights
EMARKETER

Made possible by Al Jazeera, The Associated Press, and Dow Jones