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JULY 10, 2026 |
Got a minute? Take our five-question poll to help us understand which commerce and retail media platforms marketers are most likely to consider and recommend. |
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In this edition: |
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TOP STORY |
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Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life. |
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"At the heart of this campaign is a simple insight: RGB TV picture quality is so advanced you need to see it for yourself to understand the difference. Our research showed that when consumers read about RGB LED technology, the benefits felt abstract. But the moment they experienced it in person, the difference was clear,” said Marty Senn, Best Buy's chief creative officer. |
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IN THE NEWS |
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PepsiCo rethinks affordability as shoppers pull back. In Q2, Pepsi struggled with a sharp pullback in sales at convenience stores and other channels where shoppers tend to make impulse purchases, which CEO Ramon Laguarta blamed on elevated gas prices. |
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CoverGirl targets Gen X to fuel growth. While Gen Xers have spent more than any other generation since 2021, according to Nielsen IQ, fewer than 7% of consumers ages 50 and older think brand messaging is designed for their demographic, per a Curion report. |
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Levi Strauss' brand strategy pays off with stronger sales in Q2. The brand is in the midst of an evolution as it seeks to broaden its assortment and shift more focus to direct-to-consumer sales from its wholesale business, aiming to expand its total addressable market. |
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ANALYSIS |
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When Caitlin Clark suffered an injury that sidelined her for much of the 2025 season after a transformative 2024 rookie year, concerns emerged about the WNBA's trajectory. But the league proved resilient, with viewership recovering to 2024 levels by season's end despite an initial 55% drop in the two weeks following her injury, according to USA Today. |
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QUIZ |
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Which of the following is most likely to negatively affect how much consumers spend on back-to-school purchases this year? |
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A) Higher product prices B) Higher grocery prices C) Higher gas prices D) Higher housing costs |
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