How customers discover brands is changing and brands must adapt. Learn how to optimize your...

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Friday, July 10, 2026

CMSWire

Rethinking Discoverability in the Age of Answer Engines

How customers discover brands is changing and brands must adapt. Learn how to optimize your brand’s content for answer engine relevance.Continue reading...

Search Engine Roundtable

Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta

Google announced it has expanded Search campaigns for Travel to an open beta for the Things to Do and Events verticals. This brings you Search and AI Max features for those types of campaigns.

Digiday

Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content

The Cloudflare's latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.

CMSWire

DAM Under Pressure: The Governance Lessons Regulated Industries Can Teach the Rest of Us

Financial services couldn't afford a broken DAM. The trust, verification and governance habits that resulted apply to any team scaling content with AI.Continue reading...

Fast Company

Chili’s is on fire! The untold story of the biggest, most viral restaurant turnaround in years

How did Chili’s become one of the last homes of middle-class indulgence?

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Search Engine Roundtable

Google Ads Tests Favicons In Sponsored Results Sitelinks

Google is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads.

Social Media Today

Meta’s new AI option allows remixes of public IG posts

The company’s updated image generation model lets users tag profiles and import visuals into its artificial intelligence visual creation tools.

Adweek

Inflation-Wary Parents Turn to AI to Thrift for Back-to-School Deals

More than half of consumers will use AI to help them with back-to-school shopping this year

Marketing Tech

Google leads AI discovery as ChatGPT dominates LLM referrals

Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants.

Marketing Dive

Heinz calls foul on small condiment packets in social World Cup effort

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

Marketing Dive

Vitaminwater doubles down on content series celebrating local art

The second season of Neighborhue expands to a new city and encompasses documentary video, long-form editorial and social-first content.

Duct Tape Marketing