Hi there,

Retail media ad spending is concentrating among a small group of scaled players, and the gap between them and the long tail is growing. Amazon holds the top spot, but a scaled second tier is emerging beneath it, while the crowded field of smaller networks is falling further behind.

• ➤ For advertisers, this shift has real implications for where budgets should go. 
• ➤ For retail media networks, it raises urgent questions about which tiers are worth competing in and where to focus resources. 

Our new analyst report, “Retail Media Ad Spending Forecast H1 2026,” covers both sides of the picture.

RESERVE  YOUR COPY

Enjoy!
EMARKETER

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