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Hello Adam,
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At B&B HOTELS, we are committed to offering you high-quality services, but also to building a relationship of trust based on transparency and respect for your privacy. That is why today we would like to explain what goes on behind the scenes of our communications.
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How and why do we tailor our messages?
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To avoid cluttering your inbox with offers that don't match your interests, our marketing emails include a standard technical tool called a tracking pixel. In practical terms, this is a tiny, invisible image that provides us with simple information: it lets us know if the email was opened and if our content was of interest to you.
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What is this information used for?
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This data is valuable to us, but most importantly, to you. It allows us to:
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Limit frequency: If we notice that you aren't opening our messages, we automatically reduce the number of emails we send you. |
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Content relevance: This prevents us from offering you services or products that do not match your current needs. |
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Technical improvement: This helps us verify that our emails display correctly on your screens (smartphones, computers). |
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Our commitment
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This data remains strictly internal. It is never sold to third parties and is used solely to manage the quality of our customer relations, in compliance with current regulations (GDPR).
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You stay in control
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We fully understand that everyone has different preferences regarding data management. While this pixel is technically inseparable from our marketing emails for campaign management purposes, your freedom of choice remains our top priority.
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If you prefer not to receive emails containing this type of tracking device, the simplest and most effective solution is to opt out of receiving our marketing communications.
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If you wish to continue receiving our news and personalized offers, you don't need to do anything. However, if you no longer wish to receive any marketing emails from us due to the presence of this tracking pixel, you can confirm your choice below.
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I wish to unsubscribe from all B&B HOTELS marketing emails
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We remain at your full disposal should you have any questions regarding our privacy policy.
Warm regards,
Your B&B HOTELS Team
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