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JULY 13, 2026 |
Join us at our NYC offices on July 20 for an evening with leaders from Al Jazeera, Dow Jones, The Associated Press, Freestar, and the Committee to Protect Journalists as they unpack one of advertising’s most debated questions: What role should the news play in the media mix? |
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In this edition: |
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TOP STORY |
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Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. |
"It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users." |
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IN THE NEWS |
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Disney+ may introduce a free tier to compete with YouTube. Disney is considering adding a free tier to its Disney+ streaming service as it faces competition from YouTube, Business Insider reports, citing two individuals familiar with the matter. |
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Netflix eyes live channels and bundled options as engagement slows. Netflix is considering adding live TV channels and bundling options as it struggles to grow user engagement, the Wall Street Journal reports. |
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Advertisers are giving Reddit a bigger role in social budgets. Reddit gained social media ad market share in Q2, according to Jefferies analysts cited by Investing.com. |
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INDUSTRY VIEWS |
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What were the key lessons for marketers at this year’s Cannes Lions? Uber Advertising’s Bruna Piovesan stopped by EMARKETER’s studio to share insight on Uber’s Cannes’ activations on land and sea, and her perspective on why smart marketers are building connected ecosystems of partnerships to be more connected and collaborative. This interview was made possible by Uber Advertising. | | |
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EMARKETER EVENTS |
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Featured Event, July 20, NYC |
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Reframing Brand Safety in News Environments |
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Is your brand safety strategy leaving performance on the table? Join us at our NYC offices for a special evening of conversations with Al Jazeera, Dow Jones, and The Associated Press on advertisers’ sentiment toward the news, risk management in practice, and how AI is reshaping the landscape. |
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Featured Event, September 15, NYC |
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The Future of Digital |
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A first look at The Future of Digital forecast. Insights from Gotham FC, LG Electronics, Colgate-Palmolive, SharkNinja, Digitas North America, VML, and more. It’s our biggest summit of the year and you won’t want to miss it. Check out the line-up and we’ll see you at City Winery NYC on Sept. 15. |
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