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JULY 13, 2026 |
Join us at our NYC offices on July 20 for an evening with leaders from Al Jazeera, Dow Jones, The Associated Press, Freestar, and the Committee to Protect Journalists as they unpack one of advertising’s most debated questions: What role should the news play in the media mix? |
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In this edition: |
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TOP STORY |
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For brands selling products with long purchase cycles, like mattresses, cars, or appliances, the marketing challenge isn't just winning the sale. It's staying in consumers' minds for years before they're ready to buy. |
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But the conventional wisdom that consumers buy mattresses every 10 to 12 years doesn't tell the full story, according to Joe McCambley, CMO of Saatva. For Saatva's affluent customer base, typically married homeowners with children, the reality is different. |
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IN THE NEWS |
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Grocers use price cuts to keep value-seeking shoppers close. US consumers face a cost-of-living crunch, with over half (51%) struggling to afford groceries, per a Harris Poll survey conducted for The Guardian in June. |
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Shein IPO could fuel next phase of growth. The retailer is seeking to go public in September or October at a valuation of $40 billion to $50 billion, sources told Reuters. |
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L’Oréal and Dove bring commerce into the storyline. Amazon Prime Video’s “Legally Blonde” prequel, “Elle,” could mark an evolution in the way brands approach product placements. |
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EMARKETER EVENTS |
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Featured Event, July 20, NYC |
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Reframing Brand Safety in News Environments |
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Is your brand safety strategy leaving performance on the table? Join us at our NYC offices for a special evening of conversations with Al Jazeera, Dow Jones, and The Associated Press on advertisers’ sentiment toward the news, risk management in practice, and how AI is reshaping the landscape. |
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Featured Event, September 15, NYC |
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The Future of Digital |
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A first look at The Future of Digital forecast. Insights from Gotham FC, LG Electronics, Colgate-Palmolive, SharkNinja, Digitas North America, VML, and more. It’s our biggest summit of the year and you won’t want to miss it. Check out the line-up and we’ll see you at City Winery NYC on Sept. 15. |
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ANALYSIS |
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Small-business owners discover business products and services in many of the same places they consume personal media, making their path to purchase more fragmented than traditional B2B marketing models suggest. |
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Rather than relying on trade publications and business-focused media, small-business owners move fluidly between social media, connected TV (CTV), digital publishers, podcasts, and search throughout the day, according to a new EMARKETER and Intuit survey of 614 US small-business owners. |
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QUIZ |
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What percentage of parents of school-age children believe that the economy will get worse over the next six months? |
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A) 27% B) 37% C) 47% D) 57% |
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