NRF SmartBrief: AI in Retail Edition
AI-powered robotics drive Amazon's next-gen fulfillment
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July 15, 2026
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NRF SmartBrief: AI IN RETAIL EDITION
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Advanced AI part of MaryRuth's product strategy
Facing data and traceability challenges due to rapid product expansion, MaryRuth Organics implemented a unified product data and quality management system to streamline operations and improve compliance. The initiative emphasizes a strategic, phased, value-driven approach to technology adoption, with plans for advanced AI integration by 2028. MaryRuth's, known for its liquid vitamins, enhanced its product lifecycle management, resulting in faster product launches and more efficient quality assurance processes.
Full Story: Consumer Goods Technology News (7/10)
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Re-imagine what returns can be.
Purolator connects your operations with a national network designed for complex, high-volume returns. Speak with a returns expert »
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AI in Retail
 
Starbucks turns to AI for in-house management solutions
Coffee giant Starbucks is advancing its technological capabilities by developing in-house AI tools to replace software currently sourced from tech giants. Starbucks is working on alternatives to Microsoft's inventory tracking system and IBM's maintenance management tool, with some of the new software potentially launching by the end of next year, subject to successful testing. This move reflects Starbucks' strategy to enhance operational efficiency and reduce reliance on external software providers.
Full Story: Bloomberg (7/9)
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Brands Seekers debuts AI stylist to transform luxury shopping
Fashion retailer Brands Seekers has launched the Luxury Fashion Concierge AI Personal Stylist that offers personalized fashion recommendations in 38 languages, covering over 350 brands like Balenciaga and Armani. Available in more than 150 countries, the tool aims to streamline the discovery of a wide range of items, including apparel and accessories, by analyzing user preferences. While the technology promises to enhance shopping efficiency and accessibility, there are challenges with consumer trust in AI.
Full Story: Yahoo (7/10)
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Ray-Ban Meta AI glasses boost sales at National Vision
 
A picture taken on March 2, 2026 in Barcelona shows Ray Ban META AI glasses displayed at the Mobile World Congress (MWC), the world's biggest mobile technology showcase and fair. The Mobile World Congress (MWC), the major annual telecommunications event, opens today in Barcelona for an edition where Artificial Intelligence in telecommunications will take center stage in the debates. The event, which marks its twentieth anniversary, will host the world's leading telecommunications operators and numerous manufacturers. 109,000 industry professionals and visitors are expected. (Photo by Manaure Quintero / AFP via Getty Images)
(Manaure Quintero/Getty Images)
National Vision, the parent of America's Best and Eyeglass World, reports that Ray-Ban Meta AI-powered glasses are among its fastest-selling products. The glasses, produced by EssilorLuxottica, have become popular even among less tech-savvy consumers for features such as photo and video capture and interaction with an AI assistant. National Vision has expanded the availability of these glasses to more than 100 stores after a successful pilot last year. The popularity of AI glasses has helped position National Vision at the forefront of the smart eyewear retail trend.
Full Story: Modern Retail (tiered subscription model) (7/9)
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See What's Possible in Retail
From flagship stores to global rollouts, Diversified delivers digital signage and immersive experiences with the consistency, quality, and operational support retailers need across every location. View Our Work »
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Tech Watch
 
AI-powered robotics drive Amazon's next-gen fulfillment
Amazon's new Proteus Two, an autonomous mobile robot, uses voice interaction to improve communication with employees. The robot is part of Amazon's robotics strategy to prioritize safety, working alongside employees with sensors and AI to navigate shared workspaces.
Full Story: Trend Hunter (Toronto) (7/11)
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Amazon to build robotics-driven warehouse in Texas
Amazon plans to construct a large sorting facility in Georgetown, Texas, equipped with robotic systems to enhance order processing. The $48 million facility, set to break ground on Aug. 30 and be completed by July 2027, will include specialty and cold storage areas and office space.
Full Story: Supply Chain Dive (7/13)
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Xiaomi phones struggle as more memory chips go to AI data centers
Reuters (7/13)
 
Modern fulfillment is no longer out of reach
Supply chain leaders face rising labor costs, proliferating sales channels and growing fulfillment complexity. Exol solves for that, providing broad-based access to modern fulfillment powered by robotics and AI for companies of all sizes. Learn more
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Levi's unifies business systems to support AI ambitions
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Voice AI improves Taco Bell's drive-thru efficiency
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AI needs a digital twin of your enterprise
Agentic AI is only as smart as the business context behind it. Discover how Microsoft Fabric and Stibo Systems help enterprises build digital twins that power scalable, governed AI and smarter business decisions. Watch the recorded conversation
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Man pushing AI text in shopping cart up ascending arrow
(Malte Mueller/Getty Images)