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JULY 16, 2026 |
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Key stat: Toyota Group drew 9.2 million unique US visitors in April, edging Ford's 9.0 million in a near dead heat for the largest auto-manufacturer audience, according to a June report from Comscore. |
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Beyond the chart: |
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The visitors landing on these sites rarely shop just one brand. Some 44% of consumers want to use AI to
compare multiple vehicles side by side, the top AI use case for car buying, according to CarGurus and NielsenIQ.
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Meanwhile, that discovery traffic is increasingly up for grabs. Amazon expanded its Amazon Autos program to Kia, Mazda, Subaru, Chevrolet, and Jeep across
more than 130 US cities, positioning itself as the place car research starts before shoppers ever reach a brand's own site. |
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Use this chart: Drop this into automotive account reviews to benchmark a brand's share of digital audience against its sales rank. Show it to a client debating media weight to prove the top two brands sit in a statistical tie, so trailing brands need sharper targeting to close the gap. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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