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JULY 16, 2026 |
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In this edition: |
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TOP STORY |
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Brands can gain exposure during high-value sports events without paying steep prices for traditional airtime. This was how Guess Fragrances used data and digital savvy to reach US-based NFL fans during last season’s playoffs. |
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Nearly 6 in 10 (59%) World Cup fans said they would be watching second screens for FIFA World Cup 2026, per a July 2025 ThinkNow Research survey. |
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IN THE NEWS |
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Paramount-WBD merger will be delayed. Paramount expects a delay for its Warner Bros. Discovery acquisition, sources familiar with the deal told CNN. |
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Telemundo captures record Spanish-speaking World Cup viewership. Nearly half (48%) of group stage viewers watched at least one game in Spanish, per The Wrap. |
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AI reshapes TikTok Shop’s affiliate playbook. AI-generated content is changing the rules of TikTok Shop marketing, forcing brands to rethink how to balance authenticity with reach. |
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INDUSTRY VIEWS |
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Commerce media is becoming less about individual channels and more about creating connected customer experiences. Brands are increasingly combining offsite and onsite media to build awareness, drive consideration, and convert shoppers. This article was contributed by DoorDash Ads. | | |
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EMARKETER EVENTS |
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Featured Event, July 20, NYC |
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Reframing Brand Safety in News Environments |
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Is your brand safety strategy leaving performance on the table? Join us at our NYC offices for a special evening of conversations with Al Jazeera, Dow Jones, and The Associated Press on advertisers’ sentiment toward the news, risk management in practice, and how AI is reshaping the landscape. |
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Featured Event, September 15, NYC |
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The Future of Digital |
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A first look at The Future of Digital forecast. Insights from Gotham FC, LG Electronics, Colgate-Palmolive, SharkNinja, Digitas North America, VML, and more. It’s our biggest summit of the year and you won’t want to miss it. Check out the line-up and we’ll see you at City Winery NYC on Sept. 15. |
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ANALYSIS |
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Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology. |
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Retailers now lose an average of 6.4% of gross sales to in-store operational failures, up from 5.5% in 2025 and 4.5% in 2024, according to Coresight Research's annual State of In-Store Retailing study.
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In 2026, the revenues across these | | | | |
