Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are...

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Tuesday, July 21, 2026

American Marketing Association

The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format

A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.

American Marketing Association

Marketing in the agent era

Why headless social will define the next decade of enterprise marketing

Distilled

Why Your Top Keywords Are Quietly Losing Volume

Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are unambiguous. Head terms are in structural decline in seven of nine categories. Longtail is growing.

Search Engine Roundtable

Daily Search Forum Recap: July 20, 2026

Here is a recap of what happened in the search forums today...

Social Media Today

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

SEMrush Blog

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.

Digiday

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They …

CMSWire

Every Third AI Mention Gets Your Brand Wrong. Now What?

New Webflow data shows AI misrepresents brands about a third of the time they're mentioned, with almost no message pull-through.Continue reading...

Seth's Blog

The power of positive argument

Seth Godin's Blog on marketing, tribes and respect

Fast Company

Thinking Machines is coming for Anthropic’s intellectual vibe

With its new open-weight model, Inkling, Mira Murati’s AI lab is betting that customization will appeal more than raw power.In ads, influencer partnerships, and blog posts, Anthropic has continued to position itself as the intellectual, even...

Fortune

Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back...

Durana Elmi left Afghanistan as an infant. Decades later, the perspective she gained from afar shapes every call she makes at her supplement brand, Cymbiotika.