Relevance is more important than how much output a company creates, according to a recent study...

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Tuesday, July 21, 2026

American Marketing Association

The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format

A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.

American Marketing Association

Marketing in the agent era

Why headless social will define the next decade of enterprise marketing

Social Media Today

TikTok report explores creative AI optimization for brands

Relevance is more important than how much output a company creates, according to a recent study done in partnership with Warc.

Distilled

Why Your Top Keywords Are Quietly Losing Volume

Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are unambiguous. Head terms are in structural decline in seven of nine categories. Longtail is growing.

SEMrush Blog

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Search Engine Roundtable

Daily Search Forum Recap: July 20, 2026

Here is a recap of what happened in the search forums today...

Social Media Today

YouTube offers tips on working with Shorts videos

The platform’s Culture and Entertainment Editor Julia Lee Harter outlines best practices for using interactive features and building community engagement.

Marketing Dive

Cutwater stirs up hosting simplicity in summer campaign

“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

Digiday

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They …

Adweek

How 4 Retailers Are Pitching Creative Ad Formats

Amazon and Walmart are increasingly developing content aimed at driving sales.

Marketing Tech

DMWF Spotlight: Campaigns keep hitting the same performance ceiling? The problem isn’t your campaigns

Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the workflows faster, and yet performance is hitting a ceiling.

Fast Company

Thinking Machines is coming for Anthropic’s intellectual vibe

With its new open-weight model, Inkling, Mira Murati’s AI lab is betting that customization will appeal more than raw power.In ads, influencer partnerships, and blog posts, Anthropic has continued to position itself as the intellectual, even...