Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales...

	View in Browser
Tuesday, July 21, 2026

American Marketing Association

The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format

A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.

American Marketing Association

Marketing in the agent era

Why headless social will define the next decade of enterprise marketing

Social Media Today

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

Search Engine Roundtable

Daily Search Forum Recap: July 20, 2026

Here is a recap of what happened in the search forums today...

Distilled

Why Your Top Keywords Are Quietly Losing Volume

Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are unambiguous. Head terms are in structural decline in seven of nine categories. Longtail is growing.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

Cutwater stirs up hosting simplicity in summer campaign

“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

Fortune

Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back...

Durana Elmi left Afghanistan as an infant. Decades later, the perspective she gained from afar shapes every call she makes at her supplement brand, Cymbiotika.

Search Engine Roundtable

Google Content API Extended Access Form Now Available

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the August 18th deadline.

Fast Company

Thinking Machines is coming for Anthropic’s intellectual vibe

With its new open-weight model, Inkling, Mira Murati’s AI lab is betting that customization will appeal more than raw power.In ads, influencer partnerships, and blog posts, Anthropic has continued to position itself as the intellectual, even...

Digiday

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They …

SEMrush Blog

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.

CMSWire

Every Third AI Mention Gets Your Brand Wrong. Now What?

New Webflow data shows AI