An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant...

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Tuesday, July 21, 2026

American Marketing Association

The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format

A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.

American Marketing Association

Marketing in the agent era

Why headless social will define the next decade of enterprise marketing

Marketing Dive

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

Search Engine Roundtable

Daily Search Forum Recap: July 20, 2026

Here is a recap of what happened in the search forums today...

Distilled

Why Your Top Keywords Are Quietly Losing Volume

Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are unambiguous. Head terms are in structural decline in seven of nine categories. Longtail is growing.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Social Media Today

YouTube offers tips on working with Shorts videos

The platform’s Culture and Entertainment Editor Julia Lee Harter outlines best practices for using interactive features and building community engagement.

SEMrush Blog

AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.

Marketing Dive

Cutwater stirs up hosting simplicity in summer campaign

“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

Social Media Today

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

Adweek

How 4 Retailers Are Pitching Creative Ad Formats

Amazon and Walmart are increasingly developing content aimed at driving sales.

Marketing Tech

DMWF Spotlight: The social media profession is at a breaking point. The data proves it.

Something is shifting in social media, and not just in the feeds. Metricool has spent the last year asking two very different sets of questions: What’s actually performing on social media right now? And how are the people managing it all actually doing?

Digiday

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They …