Hi Tupolef, 

I have a love-hate relationship with ads. I love to skip them whenever possible. And yet, as a journalist, I hate to see them leave.

For most of our history, advertising revenue funded nearly everything we did. Ad sales, mostly, are what have allowed us to provide free journalism to millions of readers over the decades.

That model is under strain. Publishers keep seeing revenues shrink as Big Tech captures more and more ad revenue.  

The challenges facing local news organizations aren't unique to us. As Americans, we’re increasingly asked to choose: Do you want to directly support the publications that matter to you? Or do you want to see them disappear?

Reader support, in short, matters more than ever. Our members are stepping up to fill part of the void. They’re helping to sustain independent journalism.

Every new member strengthens our ability to report, to investigate. Members help us to cover the arts, new restaurants, concerts, and elections. The more we have to spend, the more we tackle the cities we cover.

If you've never supported our work before, we hope you'll consider becoming a member today.

Even a small contribution goes toward making local journalism stronger in your community.

Together, we can ensure our journalism remains free, independent, and accessible for years to come.

Thank you for being part of what we do. It’s only fitting — we do it for you, after all.

Sam Eifling

National Editor, Voice Media Group

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