July 27, 2026 | SIGN UP

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

It wouldn’t have been the same World Cup without creators — perhaps offering the media space a front row view to how to integrate creators into news moments that has captured attention? Meanwhile, one creator (streamer Kai Cenat) put on an educational boot camp for creators — here are some takeaways.

Other questions we’re asking:

How is brand trust part of the AI conversation?
How is video impacting retail media?
What does the new Kroger blueprint look like with the former Walmart CEO at the helm?

All our media news.

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THE CREATOR ECONOMY

In Graphic Detail: The real impact of creators at the World Cup

The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

THE CREATOR ECONOMY

Kai Cenat's Streamer U was a ‘masterclass’ for brands looking to tap content creators

The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.

PARTNER INSIGHTS FROM PATIENTPOINT

Programmatic buying models for health and wellness brands

Traditional channels usually mean choosing between scale and audience quality. For health and wellness businesses, reaching qualified audiences is imperative, and the right programmatic strategy captures audiences at ideal moments of heightened relevance.

MEMBER EXCLUSIVE

Media Briefing: Brand authority and trust are becoming publishers' newest AI assets

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.

A MESSAGE FROM CELTRA

Live case study: Unlocking new strategic possibilities through real-time creative

Join this virtual event on Aug. 5 to learn how brands in fast-moving, highly regulated industries, like gaming, crypto and healthcare, are building real-time marketing campaigns meant for the modern age. Can't make it? Register and we'll send you the on-demand recording.

Register now

STRATEGIZING FOR THE FUTURE

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.

Kroger’s new CEO, a Walmart veteran, is focused on speed and execution

Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.

PARTNER INSIGHTS FROM 3C VENTURES

Benchmark guide for marketers sorting through agentic AI claims

With autonomous and agentic capabilities now widely marketed, marketers struggle to evaluate each option, as publicly verifiable evidence of true autonomous, multi-step AI execution at scale remains limited. Benchmark frameworks help them sort through such claims.

Other things to know

PARTNER INSIGHTS FROM CONTENTFUL

How teams are embracing AI without losing the human touch