The unexpected brands running creators want to work with.
July 28, 2026View Online | Sign Up | Shop
Newsletter Logo

It’s Tuesday, and Under Armour is the latest brand to jump in on the Heated Rivalry fandom. The athletic apparel brand recently rolled out a new campaign with actor François Arnaud promoting its hot-weather gear, joining Verizon and Peloton. And yes, of course it’s called “For When It’s Hot.”

In today’s edition: