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Customer Loyalty Masterclass – Available Now
With loyalty strategist Sebastian Wangerud
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If you’re looking at how to strengthen retention, improve personalization, and build more valuable customer relationships, our latest Customer Loyalty Masterclass (available on demand) will be well worth your time!
Recorded recently in London, you'll hear:
- 0-23mins: Sebastian Wangerud (Loyalty Strategist / Co-Founder at SCHMACK) summarizing the landscape
- 23-63mins: Panel + Q&A with Sebastian and team Tealium diving into brand examples and the customer data architecture needed for the AI era
You’ll learn:
- Why loyalty is bigger than a points programme
- Why discounts don’t create lasting loyalty
- How real-time customer data supports better personalization and retention
- What AI is changing, and how brands should adapt
Sebastian Wangerud shares his perspective on how leading brands are rethinking loyalty in a market shaped by rising acquisition costs, fragmented attention, and AI-driven expectations.
Watch the masterclass | Catch the recap blog
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