Digiday Daily

July 29, 2026

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or leaking out elsewhere.

TOP STORY

Evolving Agencies

Omnicom CEO: ‘The marketplace hasn't seen what the cost of this AI is’

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

OTHER THINGS TO KNOW

Agentic readiness means getting the fundamentals right. When a brand’s loyalty and promotions data foundations are in place, connecting to agentic commerce platforms becomes a straightforward integration, not a replatforming effort. Partner insights from Talon.One.
Brands that invest in creative marketing outperform the competition and grow. Apple, known for its creativity, consistently reports remarkable growth, like a 36% increase in monthly engagement on Apple TV. Partner insights from Cannes Lions.
Join us for our next phase of AI Marketing Strategies, taking place September 24 in NYC, as we hear from brand leaders, analysts, and our own editors and researchers to help build your own playbook and keep your business on the cusp of the future.

THE BUSINESS OF AI

Evolving Agencies

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

Member exclusive

Media Briefing: Brand authority and trust are becoming publishers' newest AI assets

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.

PARTNER INSIGHTS FROM CONTENTFUL

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

More organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack.

MEDIA & PLATFORMS

Member exclusive

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

PARTNER INSIGHTS FROM CELTRA

Live session: Tools and tech needed for highly regulated industries

Register for this virtual event on Aug. 5 at 10 a.m. ET for insights into how fast-moving, highly regulated industries — Crypto.com and OG — pulled off campaigns at speed, from brand launch to major sporting moments. Can’t make it? Register and we’ll send you the on-demand recording.

PARTNER INSIGHTS FROM BLIS

Advertising’s most comprehensive and accurate signal is hiding in plain sight

Many purported paradigm shifts have come and gone. W