But GMA shrinks Today's demo lead.

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Friday, July 31, 2026

Adweek

Week of July 20 Morning News Ratings: Today Squeaks by GMA in Total Viewers

Hubspot

HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it?

Search Engine Roundtable

Daily Search Forum Recap: July 30, 2026

Here is a recap of what happened in the search forums today...

Duct Tape Marketing

Did AI Make Referrals Your Most Important Marketing Channel

Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape MarketingSomething odd is happening in marketing right now. Output is way up. Results are down.

Search Engine Roundtable

Google Blames Website For Race Based AI Overview Response

Normally, I wouldn't cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

SEMrush Blog

Digital PR for AI visibility: 5 tactics + how to measure

Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.

CMSWire

Encore AI Lands $30M to Turn Customer Conversations Into Revenue

The Israeli startup, formerly Insait IO, will scale an agentic platform that turns customer interactions into sales for banks and insurers.Continue reading...

Digiday

Inside Unilever’s 300,000 creator network: the logistics behind the headline number

Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.

Marketing Dive

IRL streamers are brands’ biggest marketing opportunity

Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

Buffer

How I Built an AI Social Media Coach with my Social Data

Here's the system I built and the exact prompts I used to make my social strategy more data-informed with my own social data.

Fortune

Meta stock drops 10% as free cash flow gets crushed—and Zuckerberg hints at launching cloud business with few details

The AI trade is coming to a realization: America’s best businesses are turning into utilities. Such is the fate that befalls Meta, whose shares fell …

Adweek

Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree

The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]