Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at...

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Friday, July 31, 2026

Duct Tape Marketing

Did AI Make Referrals Your Most Important Marketing Channel

Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape MarketingSomething odd is happening in marketing right now. Output is way up. Results are down.

Search Engine Roundtable

Google Blames Website For Race Based AI Overview Response

Normally, I wouldn't cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate.

Marketing Dive

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

Marketing Dive

Jameson teams with NFL as global sponsor amid spirits market struggles

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

Digiday

Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

Bold Call: Google's AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Adweek

Streaming Platforms Are Looking For Their Wordle

Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.

Search Engine Roundtable

Almost Half Of Google Searches Have AI Overviews & Climbing

Doesn't it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries. Meanwhile, Semrush data has it at about 48% of all queries.

Adweek

Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree

The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad […]

Chief Marketer

Yes, Chef: PR Lessons from ‘The Bear’

As the beloved and flawed characters from "The Bear" came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

Digiday

Time has started serving ads to AI bots

Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.

Brain Pickings

Kahlil Gibran on Silence, Solitude, and the Courage to Know Yourself

"In much of your talking, thinking is half murdered. For thought is a bird of space, that in a cage of words may indeed unfold its wings but cannot fly."

Hubspot