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AUGUST 5, 2026 |
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Key stat: 41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER. |
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Beyond the chart: |
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Use this chart: Drop this in your pet category planning deck when the media team pitches a Gen Z pet parent buy. Show this to clients to justify shifting spend toward 35-54s, and benchmark your own customer age mix against the 32.8% category average. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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