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AUGUST 5, 2026 |
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In this edition: |
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TOP STORY |
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Podcasting has undergone a fundamental shift. What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television. |
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YouTube users streamed over 700 million hours of video podcasts on their TVs in October 2025, nearly double the prior year, according to Bloomberg. |
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This FAQ explores how video is reshaping podcast consumption, where audiences spend their time, and what advertisers should know about balancing audio and video strategies in 2026. |
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IN THE NEWS |
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Paramount barely grows 1% with its merger uncertain. Revenues grew under 1% YoY, starkly highlighting how dependent it is on the merger going through in the face of regulatory interference. |
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Pinterest pairs AI and commerce deals to expand advertiser appeal. Pinterest’s Q2 results point to a business gaining momentum from advertiser-facing AI tools, Gen Z traction, and strategic partnerships, although stock fell in after hours trading on the back of its Q3 guidance, which forecast slower quarterly growth than expected. |
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Spotify’s weak outlook raises fresh questions about ad performance. Spotify can still attract users, but disappointing subscriber growth forecasts and higher costs related to AI-powered features aren’t inspiring investor confidence. |
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EMARKETER EVENTS |
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Featured Event | On-Demand |
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The New Rules of Brand Discovery: What AI Means for Marketers |
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What determines whether AI recommends your brand? Join EMARKETER’s Stephanie Paterik and Blake Droesch to learn how AI is reshaping brand discovery and what marketers can do to strengthen visibility, with new insights from the AI Visibility Index. |
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Featured Event | September 15 | NYC |
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The Future of Digital |
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The agenda is live! Check out the full lineup of sessions featuring EMARKETER analysts, fresh forecast data, and leaders from top brands like Gotham FC, Colgate-Palmolive, SharkNinja, LG Electronics, and more. Join us at City Winery NYC on Sept. 15 and be part of the conversation shaping what’s next in digital. |
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ANALYSIS |
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Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing. |
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"Being visible isn't sufficient enough," said Charles Aubert, lead customer AI engineer at Bluefish, during a recent EMARKETER webinar. "While in traditional search, the blue link didn't carry any meaning or any narrative, in the generative world, the answer is the narrative about your brand." |
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PODCAST |
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We discuss how to make the most of the back-to-school season, including where spending is happening, how less obvious brands can capitalize, and how to adjust tactics. “Behind the Numbers” is made possible by Awin. |
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