Digiday Daily

August 07, 2026

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking.

TOP STORY

Zero-click Future

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.

OTHER THINGS TO KNOW

Agentic readiness means getting the fundamentals right. When a brand’s loyalty and promotions data foundations are in place, connecting to agentic commerce platforms becomes a straightforward integration, not a replatforming effort. Partner insights from Talon.One.
When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled. Partner insights from Moloco.
The strongest cultures are built on values that show up in how teams work, grow and support one another every day. Recognize how your company brings these values to life with the Work/Life Awards. Enter by the last chance deadline of Sept. 4.

MARKETING

Member exclusive

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Zero-click Future

By the numbers: How marketers are building the infrastructure for AI search

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.

PARTNER INSIGHTS FROM T-MOBILE ADVERTISING SOLUTIONS

How retail media is driving measurable outcomes for brands

In-store media helps brands follow discovery back to physical stores as foot traffic increases and in-store high-impact video delivers robust measurement and reporting — further underscoring in-store retail media’s value for brands.

MEDIA & PLATFORMS

Evolving Agencies

'It will take a few years': WPP CEO Cindy Rose says outcome-based pay is still years away

WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots

Data & Privacy

Synthetic data specialist Ideally wants research to be used at the start of the creative process

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

PARTNER INSIGHTS FROM CONTENTFUL

How marketers are connecting content to business impact

Marketers have more content, more tools and more channels than ever — but turning that into consistent, measurable performance is still a work in progress.

PARTNER INSIGHTS FROM 3C VENTURES

How vocabulary convergence leads marketers to pay for unnecessary capabilities