Why do brands let us down?
Plus: A tiny but perfect bathroom upgrade ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
View in browser
The Recommendation

August 9, 2026

Today: We revisited two brands our writers once loved. Plus …

What does it mean to love a brand — and what happens when it lets us down?

Side by side images Marc Jacobs beauty and Talenti gelato
Ruthie Darling/NYT Wirecutter
Author Headshot

By Erin Neil

Erin is a newsletters editor.

I still remember the first time I spent more than $4 on a single stick of butter. I was in college, making very little money from odd jobs and internships, and I’d recently taught myself how to cook. Kerrygold was my butter of choice. (It was validating to later learn that it’s our kitchen experts’ favorite, too.) Upgrading from the generic, parchment-wrapped off-white sticks to a single hunk of pale yellow glory made me feel like a grown-up.

Sometimes purchasing a specific product from a specific brand has that power. It can come to signify a particular phase of life — or transition you to a new one.

When deputy editor Annemarie Conte was in her 30s, Talenti was that brand. The clear plastic packaging looked fancy, and the fact that it was gelato — instead of traditional hard-pack ice cream — felt sophisticated. “I used to be a Talenti evangelist,” Annemarie says. And she wasn’t the only one. Talenti made $160 million in sales in 2014.

Beauty writer Neha Tandon had a similar affinity for Marc Jacobs Beauty. The brand, which was known for its sleek packaging and high-quality formulas, debuted in 2013. “I was a student at the time,” Neha says, “and I would save up my money to buy Marc Jacobs Beauty’s luxe coconut-water primers, liquid highlighters, and acclaimed powder bronzer.”

It relaunched earlier this summer, after being abruptly discontinued in 2021, and it was totally unrecognizable — with mylar balloon-shaped packaging and brightly colored bottles. “Where Marc Jacobs Beauty was once a miraculous find,” writes Neha, “it’s now lost in its aesthetics.”

READ NEHA’S REVIEW

We waited 5 long years for Marc Jacobs Beauty’s comeback. It’s totally unrecognizable.→

Annemarie’s story goes a similar way. Talenti hasn’t gone anywhere since it first launched in the early aughts, but her love of the brand has faded.

After the gelato company was sold to Unilever in 2014, ingredients and packages changed — and not necessarily for the better. To determine how the new stuff compared, Annemarie, along with members of Wirecutter’s kitchen team, taste-tested a slew of Talenti’s current offerings, including her once-beloved Mediterranean Mint. To her dismay, that pint ended up in the trash.

READ ANNEMARIE’S DEEP DIVE

Talenti’s journey from a small, independent brand to a piece of a corporate conglomerate→

As for my Kerrygold butter: I’m happy to say it remains a staple of my weekly grocery runs. Its formula is just as creamy and its gold aluminum wrapper just as shiny as the first day I spotted it in the store. I hope that never changes.

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more ›

More brand deep-dives

Multiple photos of different Rothy's flats and the models wearing them printed and posted into a collage on a cork board.

Does Rothy’s live up to its promise of comfy and stylish shoes?

We tested four of their classic styles to find out→

One of our style writers, dressed in Kirkland Signature clothing, standing next to a rack filled with more Kirkland clothing.

Our favorite menswear from Costco’s Kirkland Signature line

The crisp, cotton dress shirt stood out for its durable fabric and affordable price→

A collection of Merit Beauty makeup products scattered across brown background.

We tried everything from Merit Beauty

The truth wasn’t as pretty as the packaging→

Four pairs of Aritzia pants pictured together.

Aritizia’s Effortless Pants are everywhere. Are they any good?

Here are the ones worth buying and what you can skip→

Editor’s Pick

I gave my bathroom a tiny, whimsical, joy-inducing makeover last week with this little glow-in-the-dark figurine. We technically recommend him as a desk accessory, but I have him propping up a framed print on a ledge right above the toilet. Speaking of bathroom makeovers, at least one of us on the newsletters team ordered a new toilet seat this week, thanks to Ivy Elrod’s excellent advice: Change your toilet seat, change your life. — Brittney Ho, newsletters editor

One last thing: About those Talenti lids …

Many of you took to the comments of Annemarie’s piece to tell us all the methods you’ve used to get inside those notoriously difficult-to-open pints.

M

Momy

Boston

The hard to open lids! Thank you for confirming this. Literally sawing the lid with a serrated knife sometimes. I settled on the butter knife technique mentioned in the article for a while and finally moved to putting rubber bands around the lid and opening with a towel. It has gotten easier - I thought it was all those bootcamp classes I’ve been going to….As far as the product itself, the Zesty Lemon sorbetto has become cloyingly sweet and has three different “gum” ingredients now. So long Talenti…

Independent reviews, expert advice and intensively researched deals from Wirecutter experts.

Were you forwarded this newsletter? Sign up here for The Recommendation.

Independent reviews, expert advice, and intensively researched deals from Wirecutter experts.

Get it in your inbox.

Thanks for reading.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

If you received this newsletter from someone else, subscribe here.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for The Recommendation from The New York Times.

To stop receiving The Recommendation, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings.

Subscribe to The Times

Connect with us on:

facebookxinstagramwhatsapp

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

The New York Times Company. 620 Eighth Avenue New York, NY 10018