One morning in February 2021, Australians opened their Facebook and Instagram feeds to get their daily news fix only to find no news at all. Meta, the platforms’ parent company, had blocked many news accounts (plus a lot of other accounts) to protest the government’s attempt to make tech companies pay for the news they use.
Despite the temporary news blackout, Meta and Google ended up signing onto the laws, called the news media bargaining code. News outlets struck deals with tech
companies worth millions of dollars to help fund newsroom jobs and operations. But by 2025, the deals weren’t renewed, leaving media outlets back at square one.
Now the government has tabled replacement laws, this time called the News Bargaining Incentive. If tech companies don’t make ongoing deals with
at least eight news outlets, they must pay a fee. Revenue generated through the scheme will fund journalism.
As Caroline Fisher and Sora Park write, the new legislation brings many benefits for newsrooms. But it’s far from perfect, especially because it notably excludes AI companies, which are increasingly providing Australians with their daily dose of headlines.