Hi Klop
Here's the latest Operation Zero Employees Newsletter,
Newsletter #10: The Paid-First Paradox — Why Everything You Know About Traffic Could Be
Wrong.
The common belief is that paid traffic is the risky option and free traffic is the safe one.
But after two decades of marketing online, here's what I've learned, and this newsletter covers all of this in detail:
- Why "free" traffic can cost you more than paid
- * The 5-filter checklist I run every traffic source through before spending money on it
- * How to build "invisible audiences" before you even need
them
- * The 30-Day Monetization Plan — how to measure the true value of your traffic campaign
- * How to splinter one asset into multiple traffic streams without creating anything new
At some point, you have to ask yourself: "Am I doing marketing, or am I building a business?"
This newsletter might just answer that.
https://www.linkedin.com/pulse/newsletter-10-paid-first-paradox-why-everything-you-know-patric-chan-c6ubc
Patric
P.S. The newsletter covers the thinking behind traffic strategy. If you want to go further and actually build this out as a system for your business, that's what the upcoming Traffic
Architecture Workshop on August 29-30 in Kuala Lumpur is for.
Only 20 seats and half are already taken.
https://patriclive.com/traffic