By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across...

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Wednesday, August 19, 2026

Epsilon

The Identity Gap: How Marketers Perceive Success and Where Performance Breaks Down

Are you seeing the full customer journey? New research shows how leading marketers improve measurement, personalization, and performance through connected customer data.

For Momentum

Making the Grade: How Corporate & Nonprofit Partnerships Support Youth This Back-to-School Season

By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across screens, it is a clear reminder

Marketing Dive

Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

Digiday

Sport is marketing’s greatest opportunity — and its greatest activation challenge

In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.

Marketing Tech

Ads are entering AI assistants: What digital marketers need to know now

AI is changing the marketing landscape, becoming key to how marketers build campaigns. Generative AI is now being used across the board to boost creative development and help teams track performance signals better.

Search Engine Roundtable

Daily Search Forum Recap: August 18, 2026

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Google Search Will Eventually Support HTTP QUERY Method

Gary Illyes from Google said Google Search will eventually support the new HTTP QUERY method. He said as the "ecosystem catches up" Google will then support the HTTP QUERY method.

Digiday

ANA updates efforts to standardize retail media network measurement

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major …

Marketing Tech

AI agents are entering enterprise workflows faster than governance can keep up

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action rather than simply create content.

Chief Marketer

Quiet, Fast, Sustainable: How Convention Venues Are Leveling Up

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities.

Fortune

Selena Gomez accused of fraud by mental-health startup investors

Five investors accuse Gomez and Wondermind co-founders of concealing the startup's financial distress for three years before its 2025 collapse

Adweek

4 Challenges Holding Back Retailers’ Ambitious Advertising Plans, According to the ANA

New report finds lack of measurement standards is curbing incremental retail media investment

EVENTS & LIVE TRAINING

Selected by American Marketing Association

UX Foundations for Marketers

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about and advocate for the end user at every stage.