In today’s attention economy, few channels or forms of entertainment capture the imagination quite...

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Wednesday, August 19, 2026

Epsilon

The Identity Gap: How Marketers Perceive Success and Where Performance Breaks Down

Are you seeing the full customer journey? New research shows how leading marketers improve measurement, personalization, and performance through connected customer data.

Digiday

Sport is marketing’s greatest opportunity — and its greatest activation challenge

In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.

For Momentum

Making the Grade: How Corporate & Nonprofit Partnerships Support Youth This Back-to-School Season

By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across screens, it is a clear reminder

Marketing Dive

Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

Marketing Tech

McDonald’s is a Top 10 global brand & its app may explain why

McDonald’s is a brand that hundreds of millions, if not billions of people across the world recognise. The fast food giant excels in the marketing space, largely down to its brand being instantly recognisable.

Search Engine Roundtable

Daily Search Forum Recap: August 18, 2026

Here is a recap of what happened in the search forums today...

Chief Marketer

The Brief: Flavor Interventions and Death Predictions

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.

Search Engine Roundtable

ChatGPT Ads Switching Advertisers On Load

Sometimes when you look at the ads within OpenAI's ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit of a deficiency with the ad server, but I am not certain.

Chief Marketer

3 Ways Exhibitors Are Tackling Education Through Experience

Attendees would ideally spend 54 percent of their learning time outside traditional session rooms, and at trade shows, that number rises to 64 percent, according a Freeman’s latest Trends Report, “The Future of Adult Learning at Conferences and...

Fast Company

Are you invisible to AI? Here’s how to check

Nearly half of consumers turn to AI for business recommendations—but one in four companies won’t show up in AI results, says a new report.Since the onset of the internet, brands have been fighting to optimize their spot in search engines, getting...

Distilled

What Should AI Actually Own in Your Media Team?

AI is already making more of the day-to-day decisions behind media execution, from monitoring performance to optimizing spend.

Digiday

How DTC startups are using AI to scale more efficiently

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives …

EVENTS & LIVE TRAINING

Selected by American Marketing Association

UX Foundations for Marketers

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about and advocate for the end user at every stage.