How to become someone who actually does sh*t“People experience your behaviour, not your intentions.”I used to be the worst procrastinator. It was embarrassing. I’m not even sure I want to share this because it’ll take the shine off my BS public image. It may even make me look like an amateur or a wannabe. But a theme of this newsletter is I’m willing to look dumb for your benefit. So here goes… I used to be full of excuses. I’d think with my d*ck. I never did anything. I had mediocre goals. I’d act short term. My life was directionless. I spent 5 years in call centers because I was full of fear. In my head there was this version of me that could do better. That version was technically a fantasy, but I was delusional enough to believe they would one day run my life. I spoke to them in third person too. There came a point 5 years ago where I’d finally had enough. I was not tapping into my potential and got sick of being underpaid. A mentor I worked with screamed at me and basically told me I was useless. I’m not alone. Many people live like this. They have potential but they never actually do sh*t. They just indulge in fantasies and tell people “I have potential, dontcha know.” The world doesn’t care about your potential. You’re either already doing things and have proof of work, or you’re ignored. It’s ruthless but that’s how the world works and most people don’t understand this. And I’m not here to sugarcoat it or kiss your ass for empty likes. I’m now someone who actually does sh*t. I can make a decision to drop $2M in 30 minutes which I could never do before. It’s inspired many people around me to start doing things themselves. These ideas will help you actually get sh*t done instead of being a daydreamer. Stay away from these events full of parasitesWhen I used to work in banking I got told to “network.” So I’d go to startup events like a junkie. My event of choice was Startup Grind. I’d go there at 7PM with a pocket full of business cards and a $2 smile. I’d sit around and eat canapés with other wannabe entrepreneurs. After a while I found these startup events repulsive. They were full of people who had big ideas and talked a big game but never actually did anything. Most of the people were hoping investors would come to the event, so they could pitch their miserable eCommerce startup and get free money. Many of the attendees accidentally thought I could invest in their startup because I worked in a bank. They were so uneducated they didn’t understand that banks only lend to businesses if they have security (they take your house if you don’t repay the debt, which means you need a house). I attended these events for 5 years. I no longer go. Events are full of idea guys and gals. They’re pretenders. They’re procrastinators. Most importantly, networking events are full of amateurs. Real people who have real results don’t hang out at networking events. That’s because doers have results and they’re too busy doing to go to a networking event and hand out business cards while jerking off over startup ideas. I retired from going to startup events a long time ago. It gives me time to actually do sh*t. Networking events are full of parasites. They’re full of people who want to use and abuse you to help them progress their selfish intentions. The best way to network is to actually build things, then you’ll attract other doers. Overwhelm equals growthThe average person can’t do things because they’re too easily overwhelmed. And when they experience overwhelm, they label it as burnout or a mid-life crisis and it goes from being mild to life-threatening. Most overwhelm is good. The reframe is that overwhelm leads to growth. The opposite of overwhelm is comfort. That’s how most people drown and waste decades of their life. If you only do easy things or subconsciously choose paths that contain zero discomfort, you won’t do anything notable. It gets worse… Too much comfort leads to boredom. It robs you of the joy of uncertainty. And so you die at 25 and get buried at 75. It’s a slow death. Overwhelm is actually better than an orga$m. It’s how you produce idea babies and do something that changes the world in some small way. If you’re not overwhelmed at least once a week, something is likely wrong. Reframe overwhelm as a positive opportunity, and you’ll finally start getting more things done. Society has got to stop calling everything burnout because it’s producing millions of useless, unproductive cowards that AI is primed to replace. Master the incredible power of neuroplasticitySelf-improvement is bullsh*t. Neuroplasticity proves it. Your brain doesn’t care about your goals, your intentions, or your Lambo vision board. It’s running one question on a loop: “What should I get better at?” And it answers based on what you actually do, not what you want. That’s neuroplasticity in action, wiring itself around your behavior whether you like it or not. Stop wanting outcomes. Start repeating behaviors. Want to be fit? Show your brain what a fit person does every day and neuroplasticity will rewire it around that, whether you “feel motivated” or not. I did this with writing. I didn’t sit around dreaming about being an author — I wrote online every single day and published over 7,000 essays. That repetition is what got me a book deal with Penguin, not the goal. Wanting isn’t the mechanism. Repeating is. Once you understand neuroplasticity, you stop chasing outcomes and start engineering behavior — because that’s the only thing your brain is listening to. Worship systems like they’re your JesusPeople who get sh*t done don’t guess or wing it. They don’t go it alone with trial and error and end up frustrated and then quit. No. People who do sh*t rely on systems. They know that if they don’t systemize it, then the task isn’t repeatable, and they can’t outsource the work later on either. Systems are now even more important because you can train AI to complete and run low-level systems for you that saves |