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AUGUST 24, 2026 |
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Key stat: Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization. |
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Beyond the chart: |
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Some markets crossed that line a while ago. UK out-of-home revenues
grew 15% YoY in Q1 2026, with digital up 17.6% against 10.1% for classic formats, according to Outsmart data collated by PwC. |
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Use this chart: Drop this in your channel mix review to show digital OOH is no longer a test line. Show it to clients still budgeting billboards as static inventory, and use the 2020-to-2026 climb to argue for programmatic OOH as core spend. Read online |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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