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AUGUST 24, 2026 |
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In this edition:
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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TOP STORY |
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Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not. |
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"Consumers are expecting character," said Keith Lehmann, global marketing director of digital commerce and retail media at Colgate-Palmolive." Being mindful and respectful of time as the biggest currency. Don't waste it." |
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The disconnect is between capability and execution, and it costs retailers money and customer trust. |
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IN THE NEWS |
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Back-to-school shoppers wait longer, spend more selectively. Back-to-school data shows that while consumers haven’t abandoned spending, they have changed the conditions under which they spend. |
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Walmart expands first-party data insights to Sam’s Club sellers. Walmart will expand its Scintilla data platform to Sam’s Club in 2027 in response to popular demand, the company said. |
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Adult buyers propel US toy industry to its strongest first half in six years. Adults and teens helped propel US toy industry dollar sales up 17% YoY, the fastest H1 growth in six years, per Circana.
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ANALYSIS |
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Marketers acknowledge that AI is reshaping content distribution but that they struggle with optimizing content accordingly and output accuracy. |
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Over half (52%) of tech marketing decision-makers call AI search their top distribution channel, ahead of organic search (29%), direct website traffic (27%), media placements (26%), and creator or influencer partnerships (22%), per 10Fold’s 2026 Visibility Content Report.
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Despite the importance of AI channels, 71% have optimized less than half of their marketing content for AI.
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QUIZ |
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What is the most popular American dish? |
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A) Fried Chicken B) Cheeseburger C) Grilled Cheese D) Chicken Pot Pie |
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