Hi there,

This year, holiday shoppers will be more selective with their spending and do more research before checkout. That means marketers need to think beyond promotions to what actually drives discovery, trust, and purchase decisions.

See what consumers will look for this season and how brands can meet them along the way:

• Holiday Shopping 2026 (analyst report)
• Holiday Shoppers Lean on Peers for Reassurance Before Checkout (custom report)

Enjoy!
EMARKETER Editors

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