Here's what people usually get wrong before they try it. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

IT'S NOT A VAPE. HERE'S WHAT IT ACTUALLY IS. Here's what you're probably wondering before you buy.

FÜM. You've probably got a few questions you haven't asked out loud. So let's just answer them.

No vapor. Not built to feel like a vape. That's the point. FÜM was never designed to replicate the exact hit of a vape. It's built to give your hands and mouth somewhere to go when the habit kicks in.

Flavor's on the lighter side at first. If vaping is a sugary soda, FÜM is flavored water. Most people notice the flavor coming through more clearly within a few weeks, as taste buds start resetting.

What's actually in it. Natural and artificial food grade ingredients. No vapor, no smoke, no nicotine, ever.

None of these are reasons to talk you out of it. They're just the truth, before you have to ask.

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Marcus B. 5-star rating. "It's not magic, and it's not a vape. You have to want to quit."

You already know what's been holding you back. Now you know we've thought about it too.