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AUGUST 25, 2026 |
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True or false? Walmart and Target have both cited their advertising businesses as contributors to their broader financial performance. |
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EMARKETER SUMMIT |
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Join us September 15 at City Winery NYC for The Future of Digital. Hear new EMARKETER research, a deep dive on AI visibility, and exclusive insights from analysts Stephanie Paterik, Sky Canaves, Nate Elliott, Blake Droesch, and more. Register before prices go up. Qualified registrants can apply to attend free. |
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LOYALTY & REWARDS |
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Square sellers can now access more insights about their guests through a deepened partnership with OpenTable, per a press release. |
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Sellers can track guests’ reservation history, dining preferences, and transaction data within one profile.
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Sellers can connect reservation and transaction data together for more loyalty and personalized marketing opportunities.
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And restaurant owners can link bookings to spending, repeat visits, and lifetime value for a clearer understanding of guest behavior. |
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PAYMENTS |
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Tap to pay is coming to in-store checkout at select Walmart and Sam’s Club locations starting August 24, per a press release. |
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Shoppers can now check out via card, phone, or smartwatch.
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Members can now also add their Walmart, Sam’s Club, and OnePay credit cards to mobile wallets. |
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All stores should accept tap to pay by year’s end, with gas stations to follow by mid-2027. |
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CONSUMER TRENDS |
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US shoppers are open to paying interest on installment plans when offered longer repayment periods, per a PYMNTS Intelligence report. |
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2 in 3 buy now, pay later (BNPL) users say they’d accept interest fees in return for a longer repayment period.
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BNPL users with the strongest credit scores are the most willing to accept this trade-off: 76% of super-prime users would accept interest fees for longer terms, compared with 64% of prime and 50% of subprime BNPL users. |
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REPORT |
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As Gen Zers approach key financial milestones under growing economic pressure, they’re looking beyond traditional banking relationships for guidance. To stay relevant and retain share, financial institutions will need to balance AI-driven discovery with the hybrid experiences that still build trust and loyalty with these consumers. |
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Key Question: How can banks reach, engage, and retain Gen Z as financial discovery, trust, and loyalty become increasingly fragmented? |
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Key Stat: Gen Zers show less loyalty to their primary financial provider than the average consumer. Over 34% of Gen Zers have either decided to switch in the next year or are considering it, compared with just 20.7% of the overall population. |
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(EMARKETER subscription required to read the full report)
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CHART OF THE WEEK |
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Key stat: Super-prime BNPL users (credit scores 720–850) are the most willing to pay interest for longer repayment terms: 76% say they'd do it, compared with 64% of prime users (620–719) and just 50% of subprime users (300–619), per PYMNTS Intelligence. | | | |
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