Good afternoon from the team at Press Gazette on Tuesday, 25 August.

📱 Last week we revealed the news publishers with the biggest growth on Tiktok since 2024, and now we’ve done the same for Instagram – a platform growing at a slower rate but used by more people globally.

Our analysis shows five of the biggest news publishers in the UK and US had more than ten million followers in August 2026.

Interestingly, the three news publishers seeing the biggest percentage growth on Instagram are right-leaning and more opinion-led in terms of the type of content they produce.

BBC News remains the biggest newsbrand on Instagram in terms of follower count, tipping over the 30 million threshold in the two years since our last ranking. Just one publisher in the round-up has lost followers since August 2024.

Instagram owner Meta (which also owns Facebook, Threads and WhatsApp), was declared the biggest website publisher in the UK for 2025, with users spending 122 billion minutes with it in April 2026.

Read our full analysis to discover how news publishers are performing on Instagram.

READ FULL STORY

📽️ And on the topic of social content, the social publishing arm of the Daily Mail and the Metro, DMG New Media, has shared tips on how to build an audience and revenue on platforms like Instagram and Tiktok.

In October last year we spoke to DMG New Media about how the team was “doubling down” on reaching young people and trying to gain more from advertising opportunities.

In our latest masterclass we spoke to social media expert and commercial managing director at DMG New Media Hannah Blake about how exactly publishers can best monetise content on the platform.

She shared tips on why publishers should invest in creator-led content and what type of content does best, as well as how to go about hiring a team for the venture.

With more than 150 million followers across its social channels, DMG New Media operates with a team of 25 in-house creators and just seven on its direct sales team.

READ FULL STORY

From our sponsor